Category Archives: Santacon News

SantaCon Starting Points Revealed!

SantaCon Eve is upon us! Santas will start gathering at 11:30am in the following spots:


Pyro Pizza
Address: Chengfu Rd., Haidian (邮政编码)
Phone: 8286-6240
Map (Google):
Map (Chinese):

Eastern/Central Beijing

4 Corners
Address: 27 Dashibei Hutong (near west end of Yandai Xiejie), Xicheng District / 西城区, 大石碑胡同27号 (烟袋斜街西口附近)
Phone: 6401-7797
Map (Google):
Map (Chinese):

For Santas who don’t have their proper holiday attire, Helper Elves will be on hand at both locations who will be selling Santa suits. The price is ¥50 each, with all money collected being donated to Bethel China. These suits will only be available at he starting locations, and we’l move on from those spots after about an hour, so if you need one don’t be a late Santa!

As always, SantaCon will move around the city to spread holiday cheer, but this year will be a bit different than years past. Instead of jumping from place to place every hour or so, Santas will descend on 2 “Santa Zones” during the day for extended periods. Multiple establishments in each Zone will open their doors, allowing for more Holly-ing and Jolly-ing and less running around!

Get ready for loads of Santa-riffic fun!!!

Santa Sugnature

Ho Ho Ho!!

Santa Says: Rules of SantaCon

So your going to SantaCon. Good for you! Santa is excited to see you there! Before you don your Holiday Best, keep in mind some of the guidelines for SantaCon that have made it the amazing, fun, globe-spanning event that it is. The most important for those of us here in Beijing are as follows:

1) Dress up! A Santa hat alone is not enough. You don’t have to dress exactly like Santa but the theme is red. That having been said, unusual interpretations of Santa-ness are often appreciated and Christmas trees, elves, reindeer themes, etc. are all good.

2) Dress warmly! The happiest Santas are the ones who are prepared for those Siberian winds that blow through Beijing this time of year.

3) Address your fellow Santa as “Santa.”

3) Bring your subway card! Santa is all about spreading holiday cheer, so he’ll be moving around the city. Santa is also all about sustainable travel, so trains and buses will most likely be utilized. (Plus, who doesn’t love a trainload/busload of jolly ol’ elves?!)

4) Bring small denominations! If you’re not one of those Santas who can use WeChat or AliPay, do the Nice thing and help out the staff of the establishments that will host us and try to have exact change. It’ll keep the lines moving.

5) Santa doesn’t talk to the press. Even “ho, ho, ho” is controversial these days. Seriously, no-one speaks for Santa – not you, not that Santa over there, not even that other Santa. You can express your opinion but, since you’re dressed like Santa, the media might treat it as Santa’s opinion.

6) Drink responsibly! Being drunk &/or disorderly in public will tarnish Santa’s reputation. One Naughty Santa can ruin things for an entire group because we’re all dressed the same, duh. Don’t be that Santa.

7) Be Nice! Be polite and cultivate the goodwill of the local community.

8) Santa is the only organizer of SantaCon. If somebody asks you who is “in charge” you can honestly say, “Santa.”

You can Check out a full list of Santa’s Guidelines and read more about how this whole crazy thing got started by clicking here:

See you on Saturday!!

Santa Sugnature


Number 1 Rule of SantaCon: Santa Looks like Santa!

Santa’s Elves are counting down the days until this Saturday’s SantaCon extravaganza! Are you ready? As we march ever-closer to the big day, remember the number 1 rule of SantaCon: Santa looks like Santa!

“Throw on a Santa hat and you’re good” is not the way that this works, so if you don’t have some wearable holiday cheer laying around, now’s the time to jump into action!

If there are no stores at your local mega mall that carry Santa costumes, try searching for “圣诞老人服装” on your favorite Chinese shopping website. For those whose Chinese is limited, you can do the same search on BaoPals and order via their English language interface. (

Santa too generic for you? Try coming as Rudolph, or an Elf, or a candy cane. Even a wrapped present works! Be as creative as you want… just don’t be THAT person who shows up with some token ornament or no costume at all. Nobody likes a spoilsport non-Santa.

If you find yourself really hard up, there will be a limited number of Santa costumes available for purchase for ¥50 at one of the kick-off events at 11:30am on Saturday morning. (They will not be available later in the day.) All proceeds from costume purchases will be donated to Bethel China, which provides education and needed social services to visually impaired children.

Where, exactly, will those kick-off spots be? Check back here on Friday to find out!!

Santa Sugnature


Beijing Santacon Starting Points

Here Comes SantaCon! Here Comes SantaCon!

The wait is almost over! Tomorrow Santa rolls into Beijing in a BIG way, with jolly ol’ elves winding their way through the capital of the Middle Kingdom in a holly jolly horde!

Whether you’re on the east side of the city or the west, there’s a starting point convenient for you to get to. And they are…

East Side / Sanlitun – 11:00am

The Local
Address: Courtyard 4 (opposite west entrance of 1949 – The Hidden City), Gongti Beilu (朝阳区工体北路4号院 (1949西门对面))
Phone: 6591-9525

West Side / Wudaoku – 12:00pm

Sugar Shack
Address: Huaqing Jiayuan, Building 12 (basement, below the 7-11), Wudaokou (华清嘉园12号楼B1层)
Phone: 8286-6240

Remember the first and most important of Santa’s Guidelines: Santa looks like Santa. So come dressed in your finest finery, ready to spread good cheer! If you don’t have a Santa costume and haven’t bothered to put together some other kind of creative holiday-themed outfit, get to the starting points early, as there will be a limited number of Santa suits available for purchase. The price is ¥50 each and all money collected gets donated to Bethel China.

Santa has a long list of nice places to visit, and he/she usually doesn’t stay in one spot for more than an hour, so be prepared to move!. Both sides will make their ways towards the center of the city as the day progresses, eventually meeting up in an explosion of Santas!

Santa will be sending messages to his/her elves, revealing when and where to move to next. Look for WeChat groups… follow friends in the know… follow the hashtag #BJSantaCon on Instagram… Or just listen for the Santa shouting directions.

See you tomorrow!!!!
Santa Sugnature

SantaCon Guidelines

Santas love to have fun spreading holiday cheer, so bring your good vibes and just be Santa! Here are some guidelines to keep in mind to make sure that everybody has a great time:

Santa Looks Like Santa: It’s called “SantaCon” for a reason. So don’t be a Scrooge… or, better yet, be a Scrooge! You don’t have to dress *exactly* like Santa. Unusual interpretations of Santa-ness are much appreciated, both by those we bring joy to – as well as your fellow Santas. Elves, reindeer themes etc. are fine as well!

Santa is Santa & He Set the Whole Thing Up: You are Santa. Address your fellow Santas as “Santa.” If anybody, especially someone from the media, asks who the organizer is, or who is “in charge,” you can be honest and tell them, “Santa!”

Santa dresses for all occasions: It’s December. Smart Santas wear multiple layers. Dress to maximize merriment whether singing Christmas carols in the snow, or swinging from a pole in a hot nightclub.

Santa Uses Cash: Be sure to have cash. You don’t want to be the Santa holding up the line at the bar while the overworked bartender runs your card. Have lots of change, too. When everybody shows up with 100s things can get dicey. So be prepared!

Don’t be THAT Santa: Please remember that this is all about having fun. Most Santas like to take their fun with a little alcohol, which is fine. What is not fine, however, is getting completely sh#t-faced to the point that Santas end up being abusive or violent. Remember that there is no “bail fund” for incarcerated Santas and if you cross the line you’ll be on your own.

And finally… Remember the Four Fucks:

Don’t fuck with kids
Don’t fuck with Santa
Don’t fuck with Security (because they will call the police)
Don’t fuck with the Police (because they will arrest and possibly deport your ass.)
Santa Sugnature

Just one week to go until SantaCon 2015! Are you ready?!

Just one week to go until SantaCon 2015! Are you ready?!

There’s lots of fun in store, with east side and west side starting points planned, as well as a central location where Santas from all across our beloved megacity will come together, forming a heaving, holly and jolly mass of holiday fun!

As always, the starting points will be announced the night before, so keep watching this space. Santa’s Elves and helpers will also spread the word on Facebook, Twitter & WeChat. The entire route is kept top secret until the day of the event.

There will be specials on offer at each of the establishments along the route, with a musical blowout as the grand finale that will be free for all participating Santas! Who is performing? Where is the party? You’ll find out next week!

One of the rules of SantaCom is that Santa looks like Santa. A Santa hat alone is not enough. You don’t have to dress exactly like Santa but the theme is red. That having been said, unusual interpretations of Santa-ness are often appreciated and Christmas trees, elves, reindeer themes etc. are all good.

If you’re a Santa who is unable to find the appropriate Santa outfit on Taobao or at their local market, there will be a limited number of Santa costumes available at each starting point. The cost for one will be 50 RMB.

Santa loves to help people! This year Santa is once again using SantaCon as a chance to support those who are in need. All money raised from Santa costumes sales will be donated to charity. Also, access to each venue’s drink specials and the grand finale concert will require a wristband that can be had for a 50 RMB donation. All money raised will go to the god people at Bethel China who help blind children reach their full potential. You can learn more about their work here. NOTE: if you buy a Santa costume you will automatically be given a wristband!

Get excited, everybody!!
Santa Sugnature

Beijing SantaCon 2015.. Here we come!

Mark your calendars, boys and girls! This year the holly and the jolly will gather together on Saturday, December 12 for a fun-filled, cheer-spreading sleigh ride through the sreets of Beijing!

Now in its 21st year, SantaCon is the global non-denominational, non-religious and totally non-sensical celebration of all things Santa! If you;ve never heard of SantaCon, or to learn more about the event’s history and other SatnaCon events around the world, click here:

The exact route that Santa, his elves and all of the reindeer will follow is top secret! He’ll be making his list and checking it twice all the way up until the night before, so stay tuned to this space and keep your eyes peeled on your favorite social media platform for updates sent out by Santa and his helpful elves.

There are lots of surprises in store this year! See you on December 12!!

Santa Sugnature

Beijing SantaCon Starting Points & After Party Announced!!

SantaCon Kicks off at 11:30am tomorrow at Sugar Shack in Wudaoku, 4 Corners in Gulou and The Brick in Shuangjing! We’ll go all day long and into the night. We won’t stop moving until we wrap things up with a party at Parlor, featuring a special performance by Tavey Lean and the Solid Gold Dream Machine! Here are the particulars:

Starting Points


Location: Sugar Shack Pizza
Address: Huaqing Jiayuan, Building 12 (basement, below the 7-11), Wudaokou, Haidian District
Phone: 8286-6240
Google Map:
City Weekend page:


Location: 4 Corners
Address: Dashibei Hutong, 27, Xichedng District
Phone: 6401-7797
Google Map:
City Weekend page:


Location: The Brick
Address: 2-11 Tianzhijiaozi, Shuangjing
Phone: 5623-4322
Google Map:
City Weekend page:

The Route

SataCon moves from place to place all day and the various groups will converge sometime in the afternoon. At the appropriate time Santa will send out a message letting everybody know when it’s time to move on. These messages will be sent via Twitter, Facebook and WeChat. Follow the hashtag “#BJSantaCon” to see the Tweets, or get on touch with somebody at SantaCon and have them pass the message along to you. You can also join one of Santa’s “Nice” lists on WeChat by scanning these QR codes:

The Afterparty

Location: Parlor
Address: 39-8 Xingfuercun, Chaoyang (Behind the Lamborghini dealership)
Phone: 8444-4135
Google Map:
City Weekend page:

Ho! Ho! Ho!

How to get the most out of your SantaCon!

How to get the most out of your SantaCon!

Everybody wants to have fun during SantaCon, so here are some tips that you can use to make the event as Merry as possible for you and all of the other Santas.

Dress appropriately! – A Santa hat alone is not enough, even if you’re a nudist. Also, keep the weather in mind. The current forecast is for temperatures to range between -8 and 3 during the day (18F – 37F). That’s chilly! Santa has devised a route that will involve as little walking as possible, but there will be periods when you could be out on the street for up to 15 minutes. Make sure you have enough layers to keep warm! You want to be able to remove some of them when you go from the chilly air into a warm venue.

Have lots of cash! – Just imagine if you’re a server trying to keep up with dozens of tabs and everyone looks like Santa. That’s some serious mafan! It’ll make life easier for you too because you won’t have to pay a tab when it comes time to leave. Most of the places on Santa’s list will be quick stops – 1 hour or less – so running a tab could lead to time being wasted and you being left behind.

Bring your Yikatong… with money on it! – There will be multiple starting points across Beijing (Wudaokou, Gulou & Shuangjing) and they will converge at some point, so there will be some use of public transit. Don’t be the Santa that gets left behind because you have to rummage in your sack for money or because you got stuck in line trying to buy a subway card.

Stay Connected! – Get a fellow Santa’s mobile phone number in case you are separated from the group. Also, network with other Santas and get added to one of Santa’s “Nice” Lists on WeChat so that you can get copied on announcements and directions when they come from the North Pole.

Eat! – Santa is responsible for his own feeding. Some of our stops will have food available. You could also buy some jianbìng from that vendor over there.

Pace Yourself! – Stay hydrated. Drink water in between your milk and cookies.

Be Jolly! – Santa is responsible for his own inebriation. SantaCon is not an open bar crawl — it’s a convention. With bar stops.

Be Nice! – Don’t be “that” Santa. Your friends want to have fun, not babysit you, scrape vomit out of your beard or prevent your wasted ass from stumbling in front of a bus.

Share! – Try to check-in at each of our stops to let everybody know where we’re at. Post photos and videos up onto Twitter, Instagram and Facebook. Be sure to use the hashtag “#BJSantaCon” every time that you check-in or post anything. Also, if you end up taking some cool video consider submitting it to the SantaCon Film Project:

Santa’s Answers


Santa often gets asked the same questions. So here are the answers that s/he always gives in response:

Q: What is Santacon?
A: SantaCon is a non-denominational, non-religious and non-sensical celebration of all things Santa! People get dressed up in their finest holiday fare and join together for a festive day out on the town!

Q: When is Santacon?
A: This year it’s on Saturday, December 13! Sleighs take off at 11:30am and won’t come down until the wee hours!

Q: Where does SantaCon start?
A: There are dozens of cities around the world celebrating SantaCon (see a list here), but in Beijing there will be multiple starting points: in Wudaoku, Gulou and Shuangjing. The exact locations will be announced the night before on this space and on Twitter, Facebook, Weibo and WeChat. At some point during the day the groups will converge and become a truly Holly & Jolly flashmob of Santa-y fun!

Q: How will I know where to go?
A: Once you get to the starting point, just follow the crowd! If you’re going to be a late Santa, details on the next stop will be sent from the North Pole whenever it’s time to move. The Messages will go out via Twitter, Facebook and Weibo. Santas will also be checking in wherever they go. Just follow the hashtag #BJSantaCon and you won’t be left out. Finally, lots of good little boys and girls have been getting added onto Santa’s “Nice” List on WeChat. Find a friend who’s on the list to get added and you’ll get copied on Santa’s messages during the day!

Q: Do I really need to wear a costume?
A: Yes.

Q: What if I don’t have a costume?
A: Get online and buy one! Santa has heard that his Workshop’s main competition in China is something called “Taobao”. That’ll probably work. Or hit up the markets around town. Santa’s Helpers will be selling some one-size-fits-all Santa costumes at all of the starting points, but they’ll be first-come, first-served. All proceeds from costume sales will go to support Bethel China.

Q: Who is organizing this year’s SantaCon?
A: Santa