Category Archives: Santacon News

Ho Ho Ho and another merry crawl: Santacon Beijing 2020

🎄Santa Con 2020 – 12.12🎄

Santa Con is back for its 12th edition!

While the details are SECRET, we have a date and Santa Con spirit to get this event underway! Invite your friends and let’s show Beijing that Santa likes to drink more than milk! Cheers! 🍺 Locations will be a secret until the day of caroling 12 hours on 12/12.

🎅Dress Up or Stay Home 🎅

“ SantaCon began in San Francisco in 1994, inspired by a Mother Jones article on the Danish activist theatre group Solvognen. In 1974, Solvognen gathered dozens of “Santas” in Copenhagen to hand out items from the shelves of a department store to customers as “presents” before they were arrested. Staged as street theater by a local prankster group, the Cacophony Society — the aim was to make fun of Christmas and the rampant consumerism associated with the holiday. Originally called Santarchy and influenced by the Surrealist movement, Discordianism, and other subversive art currents, it was not intended to be a recurrent event. However, the event occurred again in San Francisco in 1995 as a Cacophony Society event with 100 participants and two arrests. “
**No Santa Left Behind**

The Rules of Santacon

Be the Best Santa You Can Be


SantaCon is almost here! As the day draws closer its time for Santas across Beijing to start making plans for the epic city-wide celebration that’s coming! So what can a Santa do to have the best experience possible? Here are some essential tips:

Dress Up! Remember: Santa looks like Santa. A Santa hat is not enough. Buy a suit, make a suit, borrow a suit or steal a suit. Elves, Mrs. Claus, reindeer and unusual interpretations of Santa are appreciated. Glue cotton balls to red long johns if you have to. If all else fails, Santa’s helpers will have a limited number of Santa suits on sale at our “Santa Suit-Up” events for ¥50 each, with all proceeds going to support the Maovember charities, Bread of Life Bakery and The Library Project.

Bundle Up! Beijing will feel like the North Pole on Saturday, with temperatures currently predicted to barely reach 5°C (39°F). Be sure to wear layers and double up on your socks!
Prep Your Sleigh! Santa loves public transportation! While we won’t know the route details until the day itself, it’s almost guaranteed that the party will jump onto the subway or a bus at some point. Come prepared with a subway card that’s got enough credit on it to get you across the ‘Jing.
Santa Is Santa! You are Santa. Address your fellow Santas as “Santa.”
Be Jolly! Santa is a jolly ol’ elf, so act the part! Spread good cheer with your loudest “Ho, Ho, Ho!”
Bring Gifts! Naughty gifts are okay for adults, nice gifts (like small toys and candy) for the kids. Throwing coal at people is discouraged no matter who they are.
Santa Doesn’t Talk To the Press! Even “Ho, Ho, Ho!” is controversial these days. Seriously, no-one speaks for Santa – not you, not that Santa over there, not even that other Santa. If somebody with a camera or a microphone asks you for our opinion, since you’re dressed like Santa, the media might treat it as Santa’s opinion.
Santa Doesn’t Get Arrested! There is no bail fund for incarcerated Santas and if you cross that line, you’re on your own. Be nice to authorities and business owners.
Santa Is the Only Organizer of SantaCon! Everybody participating in SantaCon is Santa. If somebody asks you who is “in charge” you can honestly say, “Santa.”


Finally… remember “The Four F*cks”:
Don’t f*ck with kids.
Don’t f*ck with cops.
Don’t f*ck with security.
Don’t f*ck with Santa.

Santa Speaks!!!

#1 Rule of SantaCon: “Santa Looks Like Santa”

SantaCon is not just a bar crawl. It is an unabashedly silly celebration of all things Holly and Jolly! And the thing that’s turned it into the global phenomenon that it is today has been the dedication of all participants to take on the mantle of “Santa” by singing, being “nice”, giving out gifts and, most importantly, dressing the part.
Santacon 01 - Sepia Santa
Don’t be THAT Santa

Just tossing on a hat and draping a few strands of tinsel around your neck is not enough. Santa comes in many forms, many colors and has lots of cultural contexts but one thing is constant through all of his/her iterations: A holiday-themed get-up.

The “standard” Santa suit is always a winner, but if you want to represent your culture, feel free to make some changes! Try differnet colors, or even a lack of color, like this Santa in San Francisco a few years ago.

Be Creative

There are lots of ways to spread cheer! If you want to show off your creativity or if you want to do something more than just a Santa suit, try thinking outside of the box! Christmas trees, snowpeople and even Candy cane mohawks are all welcome!
Santacon 02 - Costumes

Santacon 04 - Christmas Tree

Santacon 04 - Punk Rock Santa

Get On it!

While Santa’s Helpers will be available at the starting points on December 2 to sell a limited number of Santa costumes (all proceeds from costume sales will be donated to charity), there’s no reason to wait until the last minute! Taobao is full of hundreds of vendors selling Santa suits and other costumes. If you’re not a Chinese-speaking Santa, try BaoPals for easy English shopping. Just search for “圣诞老人服装” (Shèngdàn Lǎorén Fúzhuāng)

You can also check out this BuzzFeed article, or this Pinterest list for lots of examples of creative SantaCon costumes.

See you on December 2!

Beijing Santacon 2017 is around the corner

Mark your calendars, boys and girls! This year the holly and the jolly will gather together on Saturday, December 2nd for a fun-filled, cheer-spreading sleigh ride through the sreets of Beijing!

Now in its 23rd year, SantaCon is the global non-denominational, non-religious and totally non-sensical celebration of all things Santa! If you;ve never heard of SantaCon, or to learn more about the event’s history and other SatnaCon events around the world, click here:


The exact route that Santa, his elves and all of the reindeer will follow is top secret! He’ll be making his list and checking it twice all the way up until the night before, so stay tuned to this space and keep your eyes peeled on your favorite social media platform for updates sent out by Santa and his helpful elves.

There are lots of surprises in store this year! See you on December 2nd!!

Santa Sugnature

SantaCon Starting Points Revealed!

SantaCon Eve is upon us! Santas will start gathering at 11:30am in the following spots:


Pyro Pizza
Address: Chengfu Rd., Haidian (邮政编码)
Phone: 8286-6240
Map (Google):
Map (Chinese):

Eastern/Central Beijing

4 Corners
Address: 27 Dashibei Hutong (near west end of Yandai Xiejie), Xicheng District / 西城区, 大石碑胡同27号 (烟袋斜街西口附近)
Phone: 6401-7797
Map (Google):
Map (Chinese):

For Santas who don’t have their proper holiday attire, Helper Elves will be on hand at both locations who will be selling Santa suits. The price is ¥50 each, with all money collected being donated to Bethel China. These suits will only be available at he starting locations, and we’l move on from those spots after about an hour, so if you need one don’t be a late Santa!

As always, SantaCon will move around the city to spread holiday cheer, but this year will be a bit different than years past. Instead of jumping from place to place every hour or so, Santas will descend on 2 “Santa Zones” during the day for extended periods. Multiple establishments in each Zone will open their doors, allowing for more Holly-ing and Jolly-ing and less running around!

Get ready for loads of Santa-riffic fun!!!

Santa Sugnature

Ho Ho Ho!!

Santa Says: Rules of SantaCon

So your going to SantaCon. Good for you! Santa is excited to see you there! Before you don your Holiday Best, keep in mind some of the guidelines for SantaCon that have made it the amazing, fun, globe-spanning event that it is. The most important for those of us here in Beijing are as follows:

1) Dress up! A Santa hat alone is not enough. You don’t have to dress exactly like Santa but the theme is red. That having been said, unusual interpretations of Santa-ness are often appreciated and Christmas trees, elves, reindeer themes, etc. are all good.

2) Dress warmly! The happiest Santas are the ones who are prepared for those Siberian winds that blow through Beijing this time of year.

3) Address your fellow Santa as “Santa.”

3) Bring your subway card! Santa is all about spreading holiday cheer, so he’ll be moving around the city. Santa is also all about sustainable travel, so trains and buses will most likely be utilized. (Plus, who doesn’t love a trainload/busload of jolly ol’ elves?!)

4) Bring small denominations! If you’re not one of those Santas who can use WeChat or AliPay, do the Nice thing and help out the staff of the establishments that will host us and try to have exact change. It’ll keep the lines moving.

5) Santa doesn’t talk to the press. Even “ho, ho, ho” is controversial these days. Seriously, no-one speaks for Santa – not you, not that Santa over there, not even that other Santa. You can express your opinion but, since you’re dressed like Santa, the media might treat it as Santa’s opinion.

6) Drink responsibly! Being drunk &/or disorderly in public will tarnish Santa’s reputation. One Naughty Santa can ruin things for an entire group because we’re all dressed the same, duh. Don’t be that Santa.

7) Be Nice! Be polite and cultivate the goodwill of the local community.

8) Santa is the only organizer of SantaCon. If somebody asks you who is “in charge” you can honestly say, “Santa.”

You can Check out a full list of Santa’s Guidelines and read more about how this whole crazy thing got started by clicking here:

See you on Saturday!!

Santa Sugnature


Number 1 Rule of SantaCon: Santa Looks like Santa!

Santa’s Elves are counting down the days until this Saturday’s SantaCon extravaganza! Are you ready? As we march ever-closer to the big day, remember the number 1 rule of SantaCon: Santa looks like Santa!

“Throw on a Santa hat and you’re good” is not the way that this works, so if you don’t have some wearable holiday cheer laying around, now’s the time to jump into action!

If there are no stores at your local mega mall that carry Santa costumes, try searching for “圣诞老人服装” on your favorite Chinese shopping website. For those whose Chinese is limited, you can do the same search on BaoPals and order via their English language interface. (

Santa too generic for you? Try coming as Rudolph, or an Elf, or a candy cane. Even a wrapped present works! Be as creative as you want… just don’t be THAT person who shows up with some token ornament or no costume at all. Nobody likes a spoilsport non-Santa.

If you find yourself really hard up, there will be a limited number of Santa costumes available for purchase for ¥50 at one of the kick-off events at 11:30am on Saturday morning. (They will not be available later in the day.) All proceeds from costume purchases will be donated to Bethel China, which provides education and needed social services to visually impaired children.

Where, exactly, will those kick-off spots be? Check back here on Friday to find out!!

Santa Sugnature


Beijing Santacon Starting Points

Here Comes SantaCon! Here Comes SantaCon!

The wait is almost over! Tomorrow Santa rolls into Beijing in a BIG way, with jolly ol’ elves winding their way through the capital of the Middle Kingdom in a holly jolly horde!

Whether you’re on the east side of the city or the west, there’s a starting point convenient for you to get to. And they are…

East Side / Sanlitun – 11:00am

The Local
Address: Courtyard 4 (opposite west entrance of 1949 – The Hidden City), Gongti Beilu (朝阳区工体北路4号院 (1949西门对面))
Phone: 6591-9525

West Side / Wudaoku – 12:00pm

Sugar Shack
Address: Huaqing Jiayuan, Building 12 (basement, below the 7-11), Wudaokou (华清嘉园12号楼B1层)
Phone: 8286-6240

Remember the first and most important of Santa’s Guidelines: Santa looks like Santa. So come dressed in your finest finery, ready to spread good cheer! If you don’t have a Santa costume and haven’t bothered to put together some other kind of creative holiday-themed outfit, get to the starting points early, as there will be a limited number of Santa suits available for purchase. The price is ¥50 each and all money collected gets donated to Bethel China.

Santa has a long list of nice places to visit, and he/she usually doesn’t stay in one spot for more than an hour, so be prepared to move!. Both sides will make their ways towards the center of the city as the day progresses, eventually meeting up in an explosion of Santas!

Santa will be sending messages to his/her elves, revealing when and where to move to next. Look for WeChat groups… follow friends in the know… follow the hashtag #BJSantaCon on Instagram… Or just listen for the Santa shouting directions.

See you tomorrow!!!!
Santa Sugnature

SantaCon Guidelines

Santas love to have fun spreading holiday cheer, so bring your good vibes and just be Santa! Here are some guidelines to keep in mind to make sure that everybody has a great time:

Santa Looks Like Santa: It’s called “SantaCon” for a reason. So don’t be a Scrooge… or, better yet, be a Scrooge! You don’t have to dress *exactly* like Santa. Unusual interpretations of Santa-ness are much appreciated, both by those we bring joy to – as well as your fellow Santas. Elves, reindeer themes etc. are fine as well!

Santa is Santa & He Set the Whole Thing Up: You are Santa. Address your fellow Santas as “Santa.” If anybody, especially someone from the media, asks who the organizer is, or who is “in charge,” you can be honest and tell them, “Santa!”

Santa dresses for all occasions: It’s December. Smart Santas wear multiple layers. Dress to maximize merriment whether singing Christmas carols in the snow, or swinging from a pole in a hot nightclub.

Santa Uses Cash: Be sure to have cash. You don’t want to be the Santa holding up the line at the bar while the overworked bartender runs your card. Have lots of change, too. When everybody shows up with 100s things can get dicey. So be prepared!

Don’t be THAT Santa: Please remember that this is all about having fun. Most Santas like to take their fun with a little alcohol, which is fine. What is not fine, however, is getting completely sh#t-faced to the point that Santas end up being abusive or violent. Remember that there is no “bail fund” for incarcerated Santas and if you cross the line you’ll be on your own.

And finally… Remember the Four Fucks:

Don’t fuck with kids
Don’t fuck with Santa
Don’t fuck with Security (because they will call the police)
Don’t fuck with the Police (because they will arrest and possibly deport your ass.)
Santa Sugnature

Just one week to go until SantaCon 2015! Are you ready?!

Just one week to go until SantaCon 2015! Are you ready?!

There’s lots of fun in store, with east side and west side starting points planned, as well as a central location where Santas from all across our beloved megacity will come together, forming a heaving, holly and jolly mass of holiday fun!

As always, the starting points will be announced the night before, so keep watching this space. Santa’s Elves and helpers will also spread the word on Facebook, Twitter & WeChat. The entire route is kept top secret until the day of the event.

There will be specials on offer at each of the establishments along the route, with a musical blowout as the grand finale that will be free for all participating Santas! Who is performing? Where is the party? You’ll find out next week!

One of the rules of SantaCom is that Santa looks like Santa. A Santa hat alone is not enough. You don’t have to dress exactly like Santa but the theme is red. That having been said, unusual interpretations of Santa-ness are often appreciated and Christmas trees, elves, reindeer themes etc. are all good.

If you’re a Santa who is unable to find the appropriate Santa outfit on Taobao or at their local market, there will be a limited number of Santa costumes available at each starting point. The cost for one will be 50 RMB.

Santa loves to help people! This year Santa is once again using SantaCon as a chance to support those who are in need. All money raised from Santa costumes sales will be donated to charity. Also, access to each venue’s drink specials and the grand finale concert will require a wristband that can be had for a 50 RMB donation. All money raised will go to the god people at Bethel China who help blind children reach their full potential. You can learn more about their work here. NOTE: if you buy a Santa costume you will automatically be given a wristband!

Get excited, everybody!!
Santa Sugnature